Journeying towards Excellence
Service
- Positioning strategy
- Brand identity design
- Brand Environment design
- Corporate collateral
- Social media / Events
Is it possible for people to talk about time saved in travelling, rather than time wasted?
This is Trafitek’s mission. A pioneer in traffic management solutions in India, they offer a wide array of products such as Parking Management Systems, Bus Priority Systems, LED Traffic Signal Lamps and Intersection Traffic Controllers.
Trafitek has offered its expertise to local self-governments, municipal corporations, traffic police departments, townships and commercial parks.
They work tirelessly to manifest the dream of uninterrupted travel and low noise pollution- indispensable aspects of a good city.
Even after providing impeccable solutions and being appreciated for excellent execution, Trafitek lacked a powerful brand presence. This is a classic issue with medium scale enterprises who are focused on sales and execution. Growth potential was hampered in the competitive market environment, limiting opportunities for partnerships, sales and outreach.
A very important joint venture was also in the offing. Trafitek had tied up with Swarco, a Switzerland-based leader in the same sector. They needed a powerful brand and corporate communication strategy to turn this engagement into a resounding success.
Proactive engagement with the senior management of the company to dig deep into their strengths, potential and values, Huestorm re-positioned Trafitek as a brand centred around excellence in traffic solutions. We successfully revamped their brand identity, tagline, brand environment design, website, corporate collaterals and helped them communicate their potential effectively.
Reaching out to the world as a trustworthy, top-notch traffic solutions company with a promising brand has created a very positive perception in people’s minds. Trafitek reported an increase in the number of police commissioners that sought their services after the brand revamp. Bigger contracts came their way. Stronger relationships were forged.
Trafitek’s joint venture with Swarco was a significant milestone in their journey. Huestorm’s branding prowess made it easier for Swarco and Trafitek to grow their relationship stronger than ever before.
The first task we had was to redesign their logo and tagline. It was of paramount importance that the new brand reflected a promise of excellence and innovation. “DRIVING HUMANISATON” Trafitek’s tagline speaks of innovating and pathfinding in this complex sector to create an experience suited to human needs, not just mechanical efficiency. An ambulance, for example, would need a clear pass for a long time, instead of fatally stopping at countless signals at every junction or high-traffic point. Trafitek’s relentless pursuit of excellence was complemented by their focus on placing people at the top of their priority list.
Connected letters depict the roads that lead from challenges to opportunities, offering cutting-edge solutions.
The green dot depicts the green signal to progress and grow.
The revamped corporate communication kit which contained a folder with the corporate brochure and product information leaflets, was a proud sharable at high-level meetings inspiring confidence with the clients as well as the stakeholders.
Well-designed product information leaflets were crafted, following a design language that was set to communicate with clarity and stay ahead of competition in the market.
The brand revamp was also taken ahead and the brand environment at the office was redesigned to communicate the new brand language, values and aesthetics.
Huestorm had the privilege to design a brand environment for Trafitek at the Traffic Infra Expo in Mumbai, where the momentous reveal of Trafitek’s new logo happened.
In people’s minds, Trafitek was no longer just another player in the sector, but a force to be reckoned with, a company which had the confidence to transform how we handle traffic with innovative, state-of-the-art solutions.
