Building a strong foundation
Service
- Positioning strategy
- Brand identity design
- Brand Environment design
- Corporate collateral
- Social media / Events
Saint-Gobain India Pvt.Ltd – Weber Business is a part of the Saint-Gobain group, started during the reign of King Louis XIV, in France. Weber, founded in 1902, now has a presence in 64 countries, employs more than 10,000 people and has more than 200 production units. Saint-Gobain Weber India provides solutions in tile and stone fixing, tile joint fillers, masonry mortars, water-rpoofin chemicals, wall construction, sealers & impregnators and technical products.
Providing products & services tailored to local needs, and building proactive relationships with contractors and interior designers, Weber is always looking at innovative ways to put an end to our construction woes.
In today’s internet-driven world, it has become increasingly important to have a powerful presence and expand business on digital media platforms. Weber had the challenge of operating in a tremendously competitive sector, and decided to approach Huestorm Design to expand its branding efforts to digital and social media avenues.
Huestorm initially did a competitor analysis of the architectural solutions sector. After formulating a proactive social media strategy, impactful campaigns on Instagram, LinkedIn, Facebook and other platforms were executed, transforming the way Weber reached out to its customers. We also managed SEO, performance marketing and engagement campaigns for Weber.
Huestorm’s innovative brand strategies have helped Saint-Gobain Weber greatly increase its brand awareness, both amongst professionals and non-professional customers. On top of that, because of exhilarating events like the Housie Campaign, Weber now has a dedicated community of loyal customers which resonate with and feel proud of the brand. Our primary customers, contractors, have started contacting our call centres like never before, and we have ensured they develop a well-informed preference for Weber products over traditional, but lacking, architectural practices.
