Ensuring security through sustainability
Service
- Positioning strategy
- Brand identity design
- Brand Environment design
- Corporate collateral
- Social media / Events
Privi Life Sciences, established in 2009, is a part of the prestigious Privi Group, having an experience of more than 30 years in the Aroma Chemicals sector.
Their offerings are Specialty Nutrients, Micro-Nutrients, Nutrient-based Immunity Boosters, Bio-stimulants and Soil Health Products. What makes Privi stand out is its commitment to sustainability, and its desire to ensure crop security, and consequently, global environmental security. Till now, they have served over 10,00,000 farmers, in 16+ countries.
In these tumultuous times of climate change, it has become difficult to feed massive and ever-increasing populations. Crop lapses occurring as a result of unpredictable weather fluctuations means our food security is endangered like never before. On top of that, water scarcity makes it our responsibility to conserve and use water optimally.
Privi Life Sciences has the solution. Each of their products aims to conserve ecology and boost plant and soil health. Their soil products, for example, are carefully formulated to improve the physical and bio-chemical quality of the soil.
A website strategy that would position Privi as a company at the forefront of tackling climate change, while selling top-notch products, was the need of the hour.
Huestorm devised a cohesive branding strategy that would communicate Privi’s zeal to fight the climate crisis, instead of branding the aspiring company as a seller of agrosolutions. To that effect, we revamped the positioning of the brand. The website underwent a total transformation and was synced with the new brand. A holistic social media strategy to establish brand presence and captivate audiences across languages and regions was also implemented.
Earlier, Privi’s website was a matter-of-fact page about their products. It now is a platform to showcase their ReEarth campaign, and create awareness about the pressing need to shift to sustainable practices and ensure maximum food security. Transparency about Privi’s relentless efforts has been achieved, and visitors now have a clear understanding of Privi’s products and how they aid ecological conservation. Privi is now appreciated as a powerful brand with a mission to fight the climate crisis battle.
We had several discovery sessions with the senior management of Privi, delving deep into the intricacies of the brand, their bold mission to revitalise the environment and their sustainable products. After immersive deliberations and insightful research, we arrived at the concept of ReEarth to convey their story and potential to clients and customers. ReEarth became the face of Privi’s movement towards sustainability, powerfully conveying their relentless efforts to revitalise the Earth while ensuring abundant agricultural produce.
Privi’s reliance on rigorous research has been communicated through the website, lending them an aura of expertise. A suitable information architecture and visual design strategy was designed to communicate ReEarth’s transformative potential and position at the centre of Privi’s vision. A robust product section on the website, equipped with an E-Commerce Engine, was designed, making the tedious task of reaching customers much easier than before.
Apart from displaying the research-savvy, eco-warrior side of Privi, it was also important to show how they were undertaking measures to educate farmers. Huestorm suggested the incorporation of Privi’s Farmer Education programmes on the website. By highlighting the need for eco-friendly solutions to common issues like pest attacks or distressed farmlands, Privi’s educational events have benefitted both farmers and the planet.
Showing empathy and engagement with issues and roadblocks faced by farmers thus aided the growth of Privi’s long-standing relationship with its customers.
